Sally began her career assisting the stylist Jane How and went on to join The Sunday Times Style as junior fashion editor working with the fashion director Lucy Ewing producing and assisting the main fashion shoots that took place globally, as well as styling her own editorial.

Sally holds a PhD from Central St Martins, where her research focused on the digitisation of the fashion image from 1999-2017. She has spoken at conferences across Europe including 'Europeana International fashion Conference: Digital Fashion Futures', in Antwerp in collaboration with MoMu Fashion Museum, and 'Fashioning the City: Exploring fashion cultures, structures and systems' at the Royal Academy of Arts London.

Sally now works globally as a freelance stylist and creative consultant. Sally has contributed to Vogue Italia, Vogue Portugal, Tank Magazine, The Sunday Times Style, Vogue Arabia, GQ Arabia and Interview Magazine. Her client list includes Vivienne Westwood, Mother of Pearl, Breitling, Universal Music and Harrods. Her photographs have been printed as editorial in Violet Magazine and The Sunday Times Style.